May 6, 2008
Singapore – Audi Singapore will conduct the largest launch event with the Audi A4. Over a four week period, some 2000 sales managers from the region, customers, members of the press and the public will test drive the new Audi A4. The grounds of the Changi Exhibition Centre will be turned into a test circuit with various exercises to familiarize drivers with the innovative features of the car.
Starting on May 5 and over the next two weeks, over 300 sales managers from Audi importer and dealerships in ASEAN (including Singapore, Malaysia, Thailand, Philippines, Vietnam) and from India, Pakistan, Sri Lanka and Taiwan, will receive intensive training on the new Audi A4. In addition to product knowledge, they will also test drive the new car on the grounds of the Changi Exhibition Centre.
During the same period, between 7th – 15th May, over 1,500 Audi customers and prospects have been invited to this same event. Against the backdrop of the South China Sea, drivers will test the new Audi A4 under the tutelage of the world-renowned Audi Driving Experience instructors from Germany.
"The magnitude of this event underscores the importance of the Audi A4 for the company. The Audi A4 continues to be the best seller of all times for Audi, both worldwide and in Singapore. So when it came to the launch of the new model, the occasion called for an event befitting its position," says Mr. Reinhold Carl, Managing Director, Audi Singapore. "The new Audi A4 is a fascinating car both in design and performance so we wanted to create the best opportunity for as many people as possible to test drive the car and experience it for themselves," he added.
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