Launch of the Audi A8 – Light Years Ahead

Held from 1-3 December 2010, the launch of the new Audi A8 was truly the Talk of the Town

Audi Singapore once again proved to be the “Talk of the Town” with the launch of the flagship model, the new Audi A8. Held in a custom-built structure in the middle of the new Marina Bay financial district, the Audi Pavilion was a sight to behold.

Entitled “Light Years Ahead”, the launch had a unique entertainment concept that involved a TV talk show that brought in the likes of world-acclaimed performer actor and director Kevin Spacey, American financial guru Jim Rogers and Singaporean composer and fashion personality Dick Lee. They were invited to share their insights along the theme of being “Light Years Ahead” in their field of expertise before an exclusive audience in the TV studio set within the Audi Pavilion.

“Light Years Ahead” encapsulates the new Audi A8 perfectly. Boasting more than 32 major innovations on top of the hallmark features like the Audi Space FrameAudi Space FrameThe Audi Space Frame is a high-strength aluminium frame structure into which all panels are integrated so that they also perform a load-bearing function.Audi Space Frame construction and the class-leading quattro permanent all-wheel drive, the Audi A8 has no equal and – just like its owners – is well and truly light years ahead.