11 Aug 2021

A Slogan with History: Audi Marks 50 Years of “Vorsprung durch Technik”

The Audi slogan “Vorsprung durch Technik” that has come to define our brand marks its 50th anniversary this year.

In light of this milestone, we trace the origins of Audi’s iconic slogan and reflect on its impact by covering some of Audi’s greatest achievements over the last five decades.