We race for progress.

In 2022, the Audi RS Q e-tron conquered the desert – a low-carbon prototype with electric drive, high-voltage battery, and energy converter^*. Thousands of kilometres of extreme conditions for both drivers and car. On just the third attempt, Audi made motorsport history with an overall victory at the 2024 Dakar Rally.

1981. Audi quattro. Game changer. With permanent all-wheel drive in rally racing, Audi left the competition behind. Michèle Mouton became the first woman to claim an overall victory. In total: two manufacturers’ titles and two drivers’ titles. All-wheel drive became the standard. To this day.

quattro on asphalt? Absolutely. In 1988 and 1989, Audi dominated the American Trans-Am and IMSA GTO racing series. In 1990, Audi entered DTM with the V8 quattro – debut season, overall victory. The title was defended the following year. No other manufacturer had achieved that before.

In 2022, the Audi RS Q e-tron conquered the desert – a low-carbon prototype with electric drive, high-voltage battery, and energy converter^*. Thousands of kilometres of extreme conditions for both drivers and car. On just the third attempt, Audi made motorsport history with an overall victory at the 2024 Dakar Rally.

Very British! At the Goodwood Festival of Speed in West Sussex, England, motorsport history, present, and future come together. The deep, rich Goodwood Green on the Audi SQ5 Sportback combines this timelessness with British understatement and signature Audi performance. Classic, yet progressive.

Endurance racing in the US – this is where Audi feels at home. The oval at Daytona International Speedway on Florida’s east coast has witnessed many Audi victories. Daytona Grey carries this legacy – multi-layered, deep, and confident, with a refined pearl effect for the Audi RS e-tron GT performance.

Misano. Italy. World Circuit Marco Simoncelli. The first night race in DTM history. How do you stand out – even under the floodlights? With a vibrant, intense, and unmistakable colour. Misano Red was born. On the distinctive Audi RS Q8 SUV performance, it embodies the pure and unmistakable dynamism of this performance SUV – also in daylight.

Pulsing energy, shimmering neon lights – when Formula 1® races down the Strip Circuit, Las Vegas becomes a stage for speed and spectacle. Vegas Yellow brings that energy to the Audi RS 3 Sportback^*. Powerful, bold, impossible to miss.

Alberto Ascari shaped Formula 1® in the 1950s. The Circuito Ascari near Málaga that bears his name still demands everything from drivers and cars. Ascari Blue on an Audi SQ6 Sportback e-tron is a tribute to how the legend earned this status – with finesse and precision.

Very British! At the Goodwood Festival of Speed in West Sussex, England, motorsport history, present, and future come together. The deep, rich Goodwood Green on the Audi SQ5 Sportback combines this timelessness with British understatement and signature Audi performance. Classic, yet progressive.