03 June 2021
Break the monotony of your daily routines and soak in fresh ideas and perspectives on the go by tuning into an audiobook when you drive.
At Audi, we wish to share the joys of listening to audiobooks by introducing a few titles that embody our brand ethos of “Living Progress”. “Living Progress” is our brand’s commitment towards constantly shaping the future in our work and thinking big about Performance, Design, Digital and Sustainability.
Through our curated selection of audiobooks, we hope to spice up your day and refresh your mind as you get to where you want to go in your Audi ride.
Bring your A game and thrive under the pressure with Mumford’s book on Mindfulness. Drawing from his experience mentoring NBA basketball stars, including the late Kobe Bryant and Andrew Bynum, Mumford demonstrates how a Mindful mindset empowers us to reach pure performance by conquering our worst fears, doubts and anxieties.
We recommend Mumford’s book as a perfect way to charge up your batteries in the morning for a day of peak performance. According to Mumford, athletes and sportsmen who pull off jaw-dropping feats, don’t just demonstrate extraordinary skill, but are masters of a certain state of the mind, known as “The Zone”. Just like training any muscle in the body, getting into “The Zone” to reach the pinnacle of performance demands practice and discipline, but something we believe is certainly achievable by anyone with a willing heart and an open mind.
In an audiobook narrated by Bill Gates himself, Gates puts forth his perspectives on the carbon-neutrality solutions for tackling global warming, one of our generation’s greatest existential threats. Gates’ book takes you through a comprehensive road map of the right solutions and the technological breakthroughs necessary for real climate solutions.
Gates’ work is one of our favourite books on sustainability. What makes Gates’ book truly stand out is that throughout his entire book, Gates makes a special note to flesh out the “Green Premium”, the associated costs for adopting a green solution, such as eliminating carbon in energy or agriculture, which innovators must first address. With this book, Gates commands much respect as a thought leader on climate change, with a vision for sustainability that strikes a delicate balance between optimism and pragmatism.
From low-drag Olympic swimsuits modelled after shark skin to water-repellent paint based on lotus flowers, Harman illustrates how Mother Nature is behind some of the most ingenious designs in our modern world. In his book, Harman dives into the fascinating world of biomimicry – the study of studying the evolutionary marvels of natural world for design solutions.
We absolutely love Harman’s book as it is more than just a scientific or technical entry on biomimicry. One of applications that struck a chord with us is how buildings taking the design of termite mounds have a passive cooling effect, eliminating air-conditioning costs, which can offer up to 90% in energy savings. Harman charts the way forward for sustainability-centric innovation and his book is a must-read resource for any designer or innovator seeking to consult Mother Nature for inspiration.
Ever struggled to peel open a snack wrapper even with all your strength or felt at a loss figuring out which light switch or water faucet to turn on? For UX and UI designers looking to up their game and create much more intuitive and elegant products, be sure not to miss Norman’s classic book that covers the fundamentals of human-centered design.
Norman’s book easily makes it as our all-time favourites as his human-centered design philosophy embodies how we develop our own products at Audi. In a world where common-sense design is sometimes uncommon, Norman makes an apt point that “when simple things need pictures, labels, or instructions, the design has failed”. Despite being published more than three decades ago, Norman’s insights are increasingly relevant in our digital status quo as our technologies become more sophisticated, which only adds ever more emphasis on delivering a meaningful user experience for tech consumers.
Stay abreast with the rapid developments in converging technologies, such as Artificial Intelligence, 3D printing and Blockchain. Futurists Diamandis and Kotler forward a 10-year blueprint examining how these technologies would shape our daily lives and transform how we wrestle with challenges in energy, food, healthcare and more.
The futurist duo’s book secures its spot on our list for driving home a powerful message that change is the only constant in our digital era. Diamandis and Kotler does a spectacular job in making sense of our perpetually evolving digital landscape, with examples such as how cryptocurrency, once met with great skepticism in its early days, is now making waves in global financial markets. This book is for anyone seeking to appreciate the driving forces of digital revolution and stay a step ahead of the curve.
Ready to dig into our favourite audiobooks? Audiobooks are available for download from many subscription platforms, such as Amazon’s Audible, Storytel, Scribd and many more.
Once you’ve purchased the audiobook, connect your phone’s audiobook app to Audi’s infotainment system via Bluetooth, hit play and you’re all set for your drive!
Audi reserves the right to modify the scope/provider of each individual Service without prior notice. For the latest information, please refer to either the Audi brand portal (www.audi.com.sg) or visit your nearest Authorised Audi Dealer.