23 Feb 2021
The unveiling of the new fully electric Audi e-tron GT quattro was a dynamic, high-caliber digital launch comprising two online events that put the spotlight on the brand’s first-ever fully electric gran turismo.
The Audi e-tron GT is more than just Audi’s most powerful electric vehicle produced in Germany. It is also a true testament to the brand’s promise of dynamic driving performance, emotional design, and sustainability.
“It’s not just the drive concept that is sustainable. The entire production at our Böllinger Höfe site now has a carbon neutral energy balance. This sends an important signal — for the site, our workforce and the future viability of Audi,” explained Markus Duesmann, CEO of AUDI AG.
The online launch of the Audi e-tron GT quattro and the Audi RS e-tron GT on 9 February 2021 was preluded by a showcase of the dynamic performance of the new Audi RS e-tron GT. Formula E driver Lucas di Grassi (pictured, left) and sustainability entrepreneur and Formula 1 world champion Nico Rosberg (pictured, right) took the current Formula E racing car Audi e-tron FE07 and the Audi RS e-tron GT on an energising driving demonstration around the circuit at the Audi Driving Experience Center in Neuburg an der Donau, Germany.
Lucas di Grassi is an international UN ambassador for clean air and is a strong advocate for technological innovation and sustainable climate protection. He has been in support of the Audi e-tron since he heard about its conception. Back in October 2020, he had the opportunity to be behind the wheel of the Audi RS e-tron GT prototype, where he called it a fun car to drive and was impressed by the car’s handling, grip and precision in cornering. “It’s different from a race car but there are plenty of parallels, especially the powerful acceleration. From zero to a hundred kilometres per hour in clearly less than four seconds, and even continuing on the fifth lap – how did you do that?”
Next came the main event, which was an hour-long virtual show where the stunning Audi RS e-tron GT was officially unveiled to the public to musical performance of American singer-songwriter Janelle Monáe.
Markus Duesmann and Hildegard Wortmann, Board Member for Sales and Marketing; Henrik Wenders, Senior Vice President for the Audi Brand; and Marc Lichte, Head of Design proudly presented the highlights of the Audi RS e-tron GT.
“With the Audi e-tron GT we are putting the DNA of Audi on the road. The gran turismo superbly reflects our innovative strength and our pioneering spirit. For us it is already part of a line of icons of the brand, alongside the Audi TT and the Audi R8,” said Henrik Wenders.
Connecting ‘live’ virtually were actor and producer Tom Hardy, designer Stella McCartney and Lucas di Grassi who gave their personal insights to electric mobility and sustainability. Nico Rosberg was also present at the unveiling, saying that electric mobility is the future: “Of course the path to the goal is a long one. It’s great to see that Audi is taking this path with determination.”
Find out more about the new fully electric Audi e-tron GT quattro and the Audi RS e-tron GT here.