13 Aug 2020

Audi e-tron electrifying the world

The Audi e-tron, the first fully electric model from the brand with the four rings, has rapidly become the worldwide market leader in its segment. The innovative, emission-free SUV has proved a massive hit with customers and media alike, gaining countless awards and coming top in comparative group tests wherever it goes.

The numbers are impressive. In the first half of 2020, Audi delivered 17,641 e-tron models to customers worldwide, a rise of 86.8 percent year on year, despite all the difficulties created by the COVID-19 pandemic. This puts the e-tron way ahead of its competitors in the full-size battery electric SUV segment. In Europe, it’s actually the overall top-selling electric SUV. Meanwhile in Norway, one of most pioneering countries when it comes to electric mobility, it’s proved an even bigger hit by becoming the top-selling passenger car in the first half of this year.

So what’s behind the popularity of e-tron? Everyday usability is a big draw. A large, premium interior cabin combined with a practical range of over 400 kilometres is a good fit for any lifestyle. In fact, a full charge is more than enough to last the average Singapore driver for an entire week. Fast-charging stations with direct current (DC) at up to 150 kW can bring the battery back up to 80 per cent charge in roughly 30 minutes.

With two electric motors delivering up to 300 hp and electric all-wheel drive, you also get awesome performance and agile handling on any terrain. The e-tron is an SUV with breathtaking sports car-like acceleration – zero to 100 km/h in under six seconds. So you’re getting all the Audi strengths you’ve come to love in a sophisticated and supremely stylish all-electric package.

As Audi promises a future with more fully electric models across all segments – with the e-tron GT, the Q4 e-tron, and the Q4 Sportback e-tron already in the pipeline – the electrifying impact is only going to get stronger.

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